The Secret to Persuasion is Storytelling
Using storytelling to master persuasion
After nourishment, shelter and companionship, stories are the thing we need most in the world.- Philip Pullman
There are few things as captivating as a well told story. What you may not know is that stories are a very integral part of being persuasive.
The power of a stories is being used in sales and marketing over the sharing of data and other persuasive facts. It turns out that stories and storytelling are far better persuasive tools
Why Using Storytelling in Persuasion is a Must.
Bottom line. It works. One might dismiss the ideas of storytelling believing that presenting facts will be more persuasive. They could not be more wrong.
Storytelling makes your messages your captivating, easier to understand, more believable, and much more captivating.
“a story is a fact wrapped in an emotion that compels and action which transforms the world.”
-Marshal Goldsmith
While this appears to be a simple definition Goldsmith contends that it has to be…
