The Secret to Persuasion is Storytelling

Using storytelling to master persuasion

Photo by Rain Bennett on Unsplash

After nourishment, shelter and companionship, stories are the thing we need most in the world.- Philip Pullman

There are few things as captivating as a well told story. What you may not know is that stories are a very integral part of being persuasive.



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John Halstead

John Halstead


I grew up in New York, lived in Vermont for a decade, and then moved to Texas for twenty years. I am currently a school teacher a blogger and a podcaster.