6 Ways to Use to the Power of Storytelling to Persuade
Storytelling the old sales tool is back
Why Storytelling is so Persuasive
· When you read stories, your brain lights up.
· One group of neurons lights up to provide the story’s sense of space and movement.
· Motor neurons flash when the characters clutch the grips
· Neurons involved in eye movement activate
(Wylie, n.d.)
The brain is clearly deeply engaged when it consumes stories.
Storytelling is important in persuasion for many reasons.
1. Storytelling grabs and holds the audience’s attention.
2. It makes communications easier to understand.
3. Storytelling increases credibility
This seems counterintuitive but the research shows that people connect with the characters in stories. People believe that if something worked for somebody else that it will for them as well. Also, as this is a story there is no counter argument being formed in the reader/listener. Furthermore, readers…
